29 Jun '18, 2pm

Go up orchard gateway once you reach somerset!!

Singapore, 27 June 2018 – The Singapore Tourism Board (STB) unveiled today Merli, a heart-warming and whimsical illustration of the Republic's mythical national icon. Merli, short for Merlion, is a character that STB hopes will appeal to families with young children, one of STB's key target consumer segments. Hence, moving forward, STB will be featuring Merli in its global marketing efforts where appropriate. "We came up with this endearing character, based on our beloved Merlion, to build a stronger emotional connection with families and to entrench Singapore's brand awareness among them," said Ms Lim Shoo Ling, Director, Brand, STB. "Armed with a can-do attitude and a great enthusiasm for discovering more about Singapore, Merli embodies the Passion Made Possible brand ." Getting to know Merli Merli is energetic and outgoing, and has many friends from Singapore and around...

Full article: https://www.stb.gov.sg/news-and-publications/lists/newsro...

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