21 Jun '14, 2pm

Jeremy Nguee on hating the restaurant business, how hipster cafes freak him out and the function of mod Sin cuisine:

Jeremy Nguee on hating the restaurant business, how hipster cafes freak him out and the function of mod Sin cuisine:

When I serve someone something, I can see them have a food orgasm right in front of me. The reactions I see, like “Oh my God!” or “Oh sh*t, oh sh*t, oh sh*t”— it’s so funny. I was inspired to set up Preparazzi when a friend of mine was thinking of holding a dinner party, but didn’t have time to fully prepare everything. Plus she didn’t want to go through the hassle of cooking. She did know how to operate an oven, though, so I designed a menu for her and helped marinate meats, packed food in foil and so on. everything was labeled with numbers so all she had to do was follow instructions and the sequence of throwing things in the oven. I don’t really like the restaurant business. You’d love to come up with a menu full of as many different creations as possible, but you can’t. You have to stick to a standard menu because people are gonna come in and say, “eh! I liked this dis...

Full article: http://is.asia-city.com/restaurants/article/jeremy-nguee-...

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