19 Jul '14, 1am

A Cushiony Craze @laneige_

A Cushiony Craze @laneige_

If you haven’t yet hopped aboard the bandwagon, here’s your short crash course to the latest craze to sweep the beauty community. Say hello to the cushion-type product, which first originated from Korea beauty giant AmorePacific , which houses a multitude of beauty brands such as Laneige , Sulwhasoo , Innisfree, IOPE , Etude House , Mamonde , Hanyul , Hera , and more. The very first cushion-type product made its way into the market in 2008 in the form of the IOPE Air Cushion. 6 years down the road, there’s simply no stopping this trend that has seen AmorePacific selling more than 30 million units in Korea and overseas as well as achieving awards such as Korea Technology Innovation Management Award in 2012 and World Class Product of Korea in 2013. What is it? Despite looking deceptively similar to the other existing foundation compacts in the market, what sets a cushion-typ...

Full article: http://wardrobetrendsfashion.com/cushiony-craze/


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