27 Dec '15, 5am

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“As a photographer, it’s really important when you start a new project to have the energy and enthusiasm of a cheerleader. Everything depends on the people you’re working with and photographing, as well as your connection to them – you want them to express their best imaginable spirit,” says Weber about the experience. “Through this project, I’ve come to admire Lands’ End’s commitment to the environment and I appreciate how they want their clothes to become a part of people’s lives in a very real way. I wanted that same feeling for my photographs, so I chose new and old friends to be part of this experience.”

Full article: http://wardrobetrendsfashion.com/lands-ends-holiday-2015-...

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#LandsEnd #Holiday 2015 Campaign

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“As a photographer, it’s really important when you start a new project to have the energy and enthusiasm of a cheerleader....

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