30 Oct '12, 8am

[DINING] Yelp—Sink or Swim?

[DINING] Yelp—Sink or Swim?

With some 30 million reviews and an average of 78 million unique visitors per month, Yelp is a bigwig in the world of online reviews. Following its launch here on September 14, we revisit the topic of amateur food reviewing, after the food critic cover story we did in April (See is.gd/foodcriticsinsingapore). Why here? Singapore is Yelp’s first Asian market and with good reason. We have an ample pool of potential reviewers for Yelp to draw on. After all, the site’s target demographic is a young, well-educated, high-earning lot (See Quick Facts). Miriam Warren, Vice President of New Markets, Yelp Inc., explains, “Singapore is home to a vibrant and well-connected melting pot of cultures. It also boasts the world’s third highest per capita income, more than five million people, and English as the common language; considerations that present an attractive market expansion oppo...

Full article: http://is.asia-city.com/tech/article/who-afraid-yelp

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Yelp Adds Restaurant Menus (And Images)

Yelp Adds Restaurant Menus (And Images)

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Courts Massive Clear-Out. More details at

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Register and save time with fast and easy check out. Get easy access to check your orders status and offers.

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