18 Apr '17, 6am

[email protected]_sg, @SingaporeAir, Changi Airport Group in tripartite partnership to boost Singapore's destination appeal

​Singapore, 17 April 2017 - Changi Airport Group (CAG), Singapore Airlines (SIA) and Singapore Tourism Board (STB) will take an ongoing joint partnership, aimed at promoting inbound travel, to new heights. Under a renewed three-year partnership, the three parties will jointly invest $33.75 million, the highest-ever amount to promote Singapore as an attractive stopover and twinning[1] destination. The partnership's joint marketing efforts will focus on promoting Singapore as a stopover or twinning destination to travellers globally. This augments the previous approach of only targeting travellers from specific long-haul markets such as the USA and Europe. Another focus area for the partnership is the broadening of a marketing program to woo business and MICE (Meetings, Incentives, Conventions and Exhibitions) visitors. The partnership will also refresh the Free Singapore To...

Full article: https://www.stb.gov.sg/news-and-publications/lists/newsro...

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