07 Jul '11, 9pm

Buying a home: The emotional factor:

It is not a trade secret and developers have long been aware of this. Except for the buyers it seems, or most of them anyway. A home purchase, especially by potential owner occupiers, is almost always an emotional buy. This notwithstanding the fact that it is more likely than not the purchaser's largest single amount he will spend in his entire life. It is an irony because this is the time when buyers should be the most objective, that they act emotionally and sometimes irrationally. How else then, do you explain why, despite the intense negative publicity, have 40 per cent of Centrale 8 units - as reported by The New Paper yesterday - been sold and so soon after sales opened? The report also stated that of the more expensive five-room units, about a third was sold as of Wednesday. Centrale 8 is the latest of a string of Design, Build and Sell Scheme (DBSS) projects to be ...

Full article: http://www.todayonline.com/Commentary/EDC110708-0000026/B...

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