11 Jul '11, 7am

DJs take a spin on the Web:

NEW YORK - The hottest new club isn't in Los Angeles or New York. It's on a website called Turntable.fm, where big-headed cartoon characters populate the DJ booth. On the site, users represented by cartoon avatars enter one of many virtual listening rooms, where up to five people at a time take turns playing songs for the crowd. Those in the room can type to chat with one another or click to give songs an "awesome" or "lame" vote. DJs who please the crowd with their song selections earn points, which can unlock virtual goods like a better-looking avatar. Those who make poor choices run the risk of getting booted from their coveted perch behind the turntables. Fans of the site, which has been around about a month, say it can be addictive. "If I'm awake, I'm on it," said Ms Elissa Jane Mastel, 42, an online marketing executive. "It's the most fun I've had on a social website...

Full article: http://www.todayonline.com/TechandDigital/Digital/EDC1107...

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