11 Jul '11, 9am

S'poreans can't get enough of digital media

SINGAPORE: Singapore consumers access the Internet more frequently than those in other Southeast Asian markets, presenting advertisers with more ways to communicate and interact with them, said market research firm, Nielsen. According to initial findings released from its inaugural Southeast Asia Digital Consumer Report, 80 per cent of Singapore consumers access the Internet daily. And 67 per cent of Singapore's population aged 15 and above now use the Internet, 29 points higher than the SEA regional average of 38 per cent. Internet penetration in Singapore is highest amongst the country's youth segment (97 per cent of youth aged 15 - 19 are online), and tapers off to just 33 per cent for Singaporeans aged 50 and above. Managing Director of Nielsen's Media division in Singapore, Rebecca Tan, said while Singaporeans still largely access the Internet via PCs, the growing pop...

Full article: http://www.channelnewsasia.com/stories/singaporebusinessn...

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