12 Jul '11, 2am

The Govt will spend $84m over next 5 years to help businesses become 'the Lady Gaga of their sectors': Lim Swee Say

The Govt will spend $84m over next 5 years to help businesses become 'the Lady Gaga of their sectors': Lim Swee Say

Minister in the Prime Minister's Office Lim Swee Say checking out a display booth during the CCI symposium and exhibition at Raffles City Convention Centre yesterday. -- ST PHOTO: DESMOND FOO TO HELP firms succeed in getting customers to go gaga over their business, like what Lady Gaga has done with her music, the Government is spending $84 million over the next five years on more advanced programmes for service staff. The investment was announced on Monday by Mr Lim Swee Say, Minister in the Prime Minister's Office, in a speech at a Customer-Centric Initiative (CCI) symposium attended by representatives from about 500 companies. 'Every sector ought to find a way so that more of you will become like the Lady Gaga of your respective sectors,' he said in encouraging companies to strive to deliver a level of experience that will draw strong support and emotional attachment fr...

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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