12 Jul '11, 6am

Local shoppers more wired to Web than other South-east Asians

SINGAPORE - Consumers in Singapore access the Internet more frequently than those in other South-east Asian markets, presenting advertisers with more ways to communicate and interact with them, said market research firm Nielsen. According to initial findings released from its inaugural Southeast Asia Digital Consumer Report, 80 per cent of Singapore consumers access the Internet daily. And two-thirds of Singapore's population aged 15 and older (67 per cent) now use the Internet, 29 percentage points higher than South-east Asia's regional average of 38 per cent. Internet penetration in Singapore is highest among the country's youth segment (97 per cent of 15- to 19-year-olds are online), tapering off to just 33 per cent for Singaporeans over 50 years old. Ms Rebecca Tan, managing director of Nielsen's media division in Singapore, said that, while Singaporeans still largely ...

Full article: http://www.todayonline.com/Singapore/EDC110712-0000021/Lo...

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