12 Jul '11, 7am

Opposites attract? No!: The researchers studied the popularity of 3000 heterosexual users of a dating site in wh...

THE long-held theory of romance that opposites attract may be wrong, a new study suggests. Researchers at University of California, Berkeley found similarity rules when people find themselves drawn to potential romantic partners, The Daily Mail reported. In what they refer to as 'matching hypothesis,' men and women fall for the potential partners of their own or similar league and desirability. Although personality and common interests play a factor, like is drawn to like when it comes to instant attraction. The researchers studied the popularity of 3,000 heterosexual users of a dating site in which popularity was measured by the number of opposite-sex individuals who had sent unsolicited messages to a user. High- popularity users contacted other popular ones at a greater rate than would be expected by chance, the study found. Similarly, the less popular users of the site ...

Full article: http://www.straitstimes.com/BreakingNews/TechandScience/S...

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