12 Jul '11, 1pm

Singapore plans institute to study consumer patterns

Singapore plans institute to study consumer patterns

SINGAPORE : Global companies are increasingly seeing the urgency to study just how to better create products to attract more consumers. And Singapore wants to be the place to help them do that. It has set up an international panel of experts to propose how the city-state can become a pan-Asian business and innovation hub. The Economic Development Board (EDB) Consumer Insights International Advisory Panel comprises 12 members representing companies like Lenovo, Philips Consumer Lifestyle and Titan Industries. The group held a two-day inaugural meeting in Singapore recently. Asia is home to a growing middle class population and increased spending power. Chinese consumers, for one, are already exhibiting their buying appetite all over the world. And by 2030, it is forecast that more than 70 per cent of China's population could be middle-class. This group alone is expected to ...

Full article: http://www.channelnewsasia.com/stories/singaporebusinessn...

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