09 Jan '18, 2am

Singapore-based Food Empire Group expands with coffee and iced tea acquisitions

Sources such as The Economic Times ​ report the deal to be worth Rs40,000,000 (about US$631,000). The acquisition enables the Singapore-based company to expand its reach and presence in the Indian market, with Brewhouse using the funds to increase production. Brewhouse was only launched in May 2017. Its ice teas are positioned in the semi-premium category as a natural and healthier alternative, and are claimed to have 40% to 50% fewer calories than carbonated soft drinks and fruit drinks. Brewhouse was also the first to bring real brewed tea in a bottle to India, not from powdered extracts or concentrates. Meteoric growth ​ Founder Siddharth Jain led sales growth to 400% in its second quarter, despite not having invested in marketing and relying on word-of-mouth. Brewhouse teas are available in quick-service restaurant chains such as Burger Singh, Khan Chacha and Pita Pit,...

Full article: https://www.foodnavigator-asia.com/Article/2018/01/09/Sin...

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