13 Jul '11, 10am

Got PMS? Controversial new campaign says milk can help with that

CALIFORNIA - The dairy group that created the "Got Milk?" campaign is back with a new marketing strategy that already is generating plenty of buzz. The California Milk Processor Board is encouraging men to buy more milk for their wives and girlfriends, which the campaign says will help them fend off the symptoms of premenstrual syndrome. But the statewide campaign launched this week entitled "Everything I Do Is Wrong" was drawing criticism online for ads saying men are the real PMS sufferers as their wives and girlfriends behave strangely every month. The campaign's website has a color-coded "current global PMS level", a "video apology enhancer" and a "mistake verification system" wrapped around pictures of puzzled men. The board's executive director, Steve James, says the Internet, radio and billboard campaign is meant to encourage open conversations between men and women...

Full article: http://www.todayonline.com/World/EDC110713-0000164/Got-PM...

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Got PMS? New campaign says milk can help with that

Got PMS? New campaign says milk can help with that

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This image provided by the California Milk Processor Board shows part of a new 'Got Milk?' ad campaign. -- PHOTO: AP SACRA...

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