13 Jul '11, 8pm

#socialmedia Social media a new tool for property firms

The advent of social media platforms has led to a significant change in the way real estate groups reach out to their customers, as most companies are now available on various online platforms, including Twitter, Facebook, YouTube and Flickr. "The proliferation of social media has opened up a new channel for Ascott to engage and interact with our customers," said Tony Soh, Chief Corporate Officer of The Ascott Limited. "Fans following our Facebook pages as well as our Twitter feed are privy to exclusive deals, promotions and contests that are only available through our social media platforms. Ascott has also received reservation enquires which translated into actual bookings at our serviced residences." Today, the group has over 20,000 fans across its four Facebook pages, with over 12,000 page views per month. The group is also available across other platforms such as YouT...

Full article: http://sg.news.yahoo.com/social-media-tool-property-firms...

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