30 Jan '18, 5pm

No, You Cannot Register "Guccitech" as a Trademark

Gucci is not in the business of making kitchen appliances, but that does not mean you can use its name on yours, according to the Intellectual Property Office of Singapore (“IPOS”). Just a few weeks after Gucci opened Gucci Osteria in Florence, Italy, the Italian design house has prevailed in opposing a trademark application by an unaffiliated Singapore-based company, which was aiming to use the name Guccitech, along with a stylized letter “G,” on its appliances. While it might seem like a reach that the Italian design house would prevail (although it is worth noting that in the U.S. there is “Gucci Tech,” i.e., Gucci iPhone cases available on SSENSE), it did, with the IPOS holding that consumers might be confused as to the source of the company’s latest offering, a foldable stove. Before a trademark is registered with any of the individual national trademark offices, nume...

Full article: http://www.thefashionlaw.com/home/no-you-cannot-register-...

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