31 Jan '18, 6am

Firms in Singapore and Hong Kong Are Still Digital Beginners

Firms in Singapore and Hong Kong Are Still Digital Beginners

Organizational structure stalls digital transformation efforts. Among Hong Kong and Singapore firms, the least mature competency is (organizational) structure. For instance, only half of the respondents said that their company has aligned business units to customer journeys. This is a complex change to implement, as it will face cultural, political, and procedural resistance. In a bold move toward what Forrester calls a customer-obsessed operating model, Prudential Singapore decided to adopt a segment-oriented approach that will tag P&L performance to target customer segments. Firms lack the programs required to attract and retain scarce digital talent . Only half of the respondents said that their firm has a companywide program to identify, hire, and nurture digital skills. Talent is critical in this digital battle, and firms who don’t aggressively attract and nurture sta...

Full article: https://go.forrester.com/blogs/firms-in-singapore-and-hon...

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