02 Feb '18, 12am

Pizza Hut names Ogilvy & Mather Singapore as creative AOR

Pizza Hut names Ogilvy & Mather Singapore as creative AOR

Ogilvy & Mather (O&M) Singapore has been appointed as the creative agency of record (AOR) for Pizza Hut Singapore, a subsidiary of Yum! Brands Inc, operated by QSR Brands Holdings Sdn Bhd, following a competitive pitch. The appointment is a strategic and creative engagement that will see Ogilvy localising Pizza Hut’s global brand positioning and driving integrated marketing communications encompassing creative strategy, campaign execution, and social media programs aimed at rekindling Singaporeans’ love of their favorite pizza restaurant. The Creative AOR appointment builds on Ogilvy’s longstanding regional partnership with Yum! Brands which it has previously worked with on KFC and Pizza Hut across multiple markets in the Asia region, allowing the agency to enter the pitch with valuable learnings gleaned from across its network over a number of years. Merrill Pereyra, Chie...

Full article: http://www.digitalmarket.asia/pizza-hut-names-ogilvy-math...

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