28 Feb '18, 5pm

NBCU Plans to Cut Ads by 10% in Primetime

NBCU Plans to Cut Ads by 10% in Primetime

NBCUniversal said it plans to decrease advertising time by 10% in original primetime programming on all of its television networks and reduce the number of commercials per break by 20%. The change will be effective in the fourth quarter, when a new fall season of programming will start. The new ad format will mean that original programs will be 10 minutes longer, which NBCU says means 15 more days’ worth of content for consumers over the course of a year. As part of its plan, NBCU is creating a 60-second Prime Pod that will run in the first or last break of a show and contain messages from only two advertisers. NBCU is also looking to make the commercials more effective by using artificial intelligence to make the ads in the Prime Pods more contextually relevant. It explained its strategy in a video . The move comes at a time when more viewers are moving to commercial-free...

Full article: http://www.multichannel.com/news/advanced-advertising/nbc...

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