16 Jul '11, 2pm

Oprah now full-time CEO

Oprah Winfrey's taking on the title of "permanent CEO" of OWN was a bold admission that the network needs her help. But she could help more in front of the camera than behind a desk. OWN averaged 137,000 daily viewers, down from 154,000 for Discovery Health in the second quarter of this year, according to Nielsen. It has also burned through money. There are hundreds of excellent CEOs, but only one Oprah Winfrey. OWN's success may depend on the Queen Of Talk's willingness to do what she does best - and may do better than anyone in television history. "I think she would have liked to enjoy a little more time off from her TV show after 25 years," said Horizon Media senior vice-president of research Brad Adgate. "She might have to at least initially have more of an on-air presence, and back off once it gets its sea legs." Winfrey captivates an audience like no one else. The ep...

Full article: http://www.todayonline.com/Entertainment/Television/EDC11...

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