17 Jul '11, 12am

Lenovo to boost brand recognition

Lenovo to boost brand recognition

BEIJING - The Chinese computer maker Lenovo Group said it plans to significantly boost its brand recognition in the world's major markets in the coming years, as part of its efforts to develop into a consumer-based technology company. In an interview on Friday, David Roman, Lenovo's chief marketing officer, told China Daily that the company plans to become one of the top three PC brands in most key markets across the world in the next few years. "In many of the countries, Lenovo really has a limited presence, because we have often focused on corporate, rather than commercial, business," said Roman, a former senior executive at Hewlett-Packard Co (HP). He said that in most countries outside China, Lenovo is only probably one of the top six or seven brands in local PC markets, but that "we have to be the top three everywhere". In order to achieve that goal, Lenovo launched a...

Full article: http://www.asiaone.com/Business/News/Story/A1Story2011071...

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