18 Jul '11, 9pm

TODAYonline | Singapore | Charities get help to use Facebook, Twitter

SINGAPORE - The Kheng Chiu Loke Tin Kee Home for senior citizens has a website but the financial report posted online is five years old. The home's general manager, Ms Wilma Ng, said no one on her staff is familiar with Web management and she is looking to hire an external designer to help update the site. Likewise, the home has not taken to social media in a big way because its staff do not know much about it. Like the Kheng Chiu Loke Tin Kee Home, not all charities here are adept at embracing the likes of Facebook, Twitter or YouTube. But as social media is becoming an increasingly important way to reach donors and volunteers, the national body for philanthropy and volunteerism here is recruiting a public relations (PR) company to help charities "harness" social media better. The National Volunteer & Philanthropy Centre (NVPC) has awarded PR firm Text 100 a S$125,000 gra...

Full article: http://www.todayonline.com/Singapore/EDC110719-0000059/Ch...

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