19 Jul '11, 2am

[Review] The SOHO Solution: 21 Selling Strategies For Growing Your Small Business

All you need is 21 weeks to grow your small business. Or at least, that’s what author of “The SOHO Solution: 21 Selling Strategies For Growing Your Small Business “, Tom Abbott, will show you. In his book, Abbot recommends 21 strategies that you can employ – one for each week – to help you increase sales. Abbott himself is a SOHO (small office home office) entrepreneur as well as a certified sales coach, and he pens down many of the ideas that have helped him explore better ways to sell. The ideas covers four key fundamental themes: (i) the customer, (ii) the product, (iii) presentation and finally, (iv) relationships. Here are just some of the 21 strategies to give you an idea what you can expect: 1. Discover your niche. Consider which market best suits your purpose, identify your expertise and pay attention to trends in the market. 4. Understanding the decision-making pr...

Full article: http://www.youngupstarts.com/2011/07/19/review-the-soho-s...

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