19 Jul '11, 3am

Video: Japanese wear air conditioned clothes to beat the heat.

Video: Japanese wear air conditioned clothes to beat the heat.

Hiroshi Ichigaya (left), president of Japanese power-saving goods venture 'Kuchofuku', meaning air-conditioned clothing in Japanese, and an employee display jackets which have cooling fans on its back, at the company's headquarters in Toda city, suburban Tokyo. -- PHOTO: AFP JAPAN - AS JACKETS go it looks far from fashionable, but its Japanese maker cannot meet sky-rocketing demand for 'air conditioned' coats with built-in fans. Kuchofuku Co Ltd - whose name literally means 'air-conditioned clothing' - has seen orders soar amid power shortages in Japan after the devastating March 11 earthquake and tsunami. As parts of the nation sweat out an uncomfortable summer shackled by restrictions on electricity use, demand has grown for goods that provide guilt-free respite from the unrelenting summer heat. Two electric fans in the jacket can be controlled to draw air in at differen...

Full article: http://www.straitstimes.com/BreakingNews/TechandScience/S...

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