19 Jul '11, 4am

SIA appoints CEO for new low-fare airline

SINGAPORE - Singapore Airlines (SIA) yesterday named Mr Campbell Wilson (picture) as the chief executive of its new low-fare airline, which will be plying medium- and long-haul routes. SIA had announced in May that the airline will be up and running within 12 months. The as-yet unnamed "no-frills" airline will be wholly-owned but operated independently and managed separately. In its statement announcing Mr Wilson's appointment, SIA said the new carrier will enable it to "serve a largely untapped new market and cater to the growing demand among consumers for low-fare travel". Mr Wilson, 40, who has been with SIA for more than 15 years, last held the post of SIA's general manager in Japan. Prior to that, he had also worked in New Zealand, Australia and Canada, as well as in the flag carrier's head office. Mr Wilson said: "There is huge potential in this new market segment an...

Full article: http://www.todayonline.com/Hotnews/EDC110719-0000054/SIA-...

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