20 Jul '11, 11pm

Protecting Your Brand And Promoting Innovation With Reputation Management

by Kevin Kaiser , Startup Biz Blog If one of your company’s predominate goals is to remain on the cutting edge of innovation, then you are not only going to have to hire some brilliant minds, but you are also going to have to engage your target market. Like it or not, a great business usually interacts with its niche audience on a regular basis. Because of the rise of social media sites, review sites, and discussion forums, consumers are more interested in interacting in a one-on-one setting with the business in which they give their patronage. They want to know what is going on behind company doors, they want to be given frequent updates, and they want their voice to be heard. This may sound like additional work for a business, but providing customers with platforms to do so can actually provide a business with the insight and direction needed to succeed. Typical perks to...

Full article: http://www.youngupstarts.com/2011/07/21/protecting-your-b...

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