21 Jul '11, 8am

Neff Headwear Makes Headway In Fashion And Culture

Neff Headwear Makes Headway In Fashion And Culture

Shaun Neff was always surrounded by Southern California’s skate, surf and snow culture – as an active participant in those sports he’d always dreamed about being involved in the business side of the industry. So Neff started Neff Headwear in 2002, which began as a clothing company selling shirts and hats – he would buy 99-cent headbands and take a paint pen to them, and giving those to friends to help promote the brand. And he even hustled product out of his own car. Neff later moved to Utah to attend college at Brigham Young University , where his entrepreneurial adventure really took off. That was, for example, where he met pro shredder Nate Bozung – better known in that circle as Boznuts. The two bought beanies and headbands from Target, added special Neff flourishes and then gave those to the pros in the snowboarding industry like Travis Rice, Iika Backstrom, Laurie He...

Full article: http://www.youngupstarts.com/2011/07/21/neff-headwear-mak...

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