27 Jul '11, 8am

Belly Bandit – Selling Confidence To After-Birth Moms

Belly Bandit – Selling Confidence To After-Birth Moms

If necessity was the mother of invention, Lori Caden invented something – out of her own need – that most new mothers would thank her for. Lori Caden developed the Belly Bandit , a product that would help new mothers get their pre-baby bellies back quickly after birth. In 2005, Caden was buying cat food when the store employee offered to help carry her load – a nice gesture for a pregnant woman, except that Caden had already given birth the previous week. Horrified but strangely inspired, she then looked at how she could address this problem which she was sure affected most mothers as well. Caden then came up with the Belly Bandit , a type of shape-wear that compressed and bound an after-birth belly, with the help of top obstetric gynecologist Dr. Jay Goldberg. “During pregnancy and delivery, the body produces a hormone called relaxin which causes joints and ligaments to l...

Full article: http://www.youngupstarts.com/2011/07/27/belly-bandit-sell...

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