27 Jul '11, 3pm

McDonald's trims its Happy Meal

Bowing to pressure from health advocates and parents, McDonald's is putting the Happy Meal on a diet. The company announced Tuesday that it would more than halve the amount of French fries and add fruit to its popular children's meal in an effort to reduce the overall calorie count by 20 per cent. But McDonald's appeasement only went so far. A toy will still come with each Happy Meal despite criticism that the trinkets, often with tie-ins to movies like "Toy Story", foster a powerful connection between children and the often calorie-laden meals. While Happy Meals account for less than 10 per cent of all McDonald's sales, the signature box and its contents (first introduced in 1979) have become a favorite target in recent years. Lawmakers and consumers have rallied around breaking that childhood link between toys and fast food, with the efforts increasing as Michelle Obama ...

Full article: http://www.todayonline.com/World/EDC110727-0000165/McDona...

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