28 Jul '11, 2am

The Desert Less Traveled

The Desert Less Traveled

by Ross Cohen, BeenVerified.com I often compare running a start-up to being on a long journey across an enormous desert : you have no idea how long it will take to navigate it or who and what obstacles you will face along the way. In fact, the only thing you’ll be sure of is the direction you will be traveling in when you set forth, but even that path will most likely deviate as you go. There will be countless times you will think you see the end in the distance only to find that it’s just a mirage, and your seemingly never-ending march must continue on. If you can’t tell by now, running a tech start-up is by no means easy, but there is also no better time in your life to risk everything than when you’re in your twenties. For me, it was like the stars were perfectly aligned. I was twenty-five, extremely ambitious and had minimal responsibilities. I knew the time had to be ...

Full article: http://www.youngupstarts.com/2011/07/28/the-desert-less-t...

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