29 Jul '11, 9pm

Keira Knightley shows off her spunky side for the new Chanel Coco Mademoiselle ad campaign

With highly coveted classics like the 2.55 and the tweed jacket, it's strange to think that Gabrielle Chanel was once herself a fashion rebel. During the pre-war era when women were bound by corsets, Chanel donned tailored trousers, and later created the streamlined LBD and sportswear for women seeking emancipation from the frou-frou of the fashion then. It was this youthful, independent and rule-breaking spirit that inspired the creation of Coco Mademoiselle in 2001 by Chanel's venerable in-house perfumer Jacques Polge. The chypre floral might be fruity and fresh, but is also underpinned with the flirty sensuality of patchouli, tonka bean and white musk - a fateful combination that has led to its stunning worldwide success. Fast-forward to 2011, to the new Coco Mademoiselle ad campaign featuring Keira Knightley in her second outing as the fragrance's muse. The mini-film, ...

Full article: http://www.todayonline.com/Style/EDC110730-0000011/Scent-...

Tweets

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