30 Jul '11, 11pm

Two men and an iPad app - Straits Times

Two men and an iPad app - Straits Times

Straits Times mobile editor Zuraimie Ismail, seen here showing the app, sold the idea of putting the entire newspaper on the iPad even before the device was released here last year. -- ST PHOTO: KEVIN LIM View more photos STRAITS Times (ST) mobile editor Zuraimie Ismail, 40, has been selling what he describes jokingly as koyok (Malay for quack medicine) since he joined the ST.com team in June 2008. After all, he initiated plans for the paper's multimedia news portal RazorTV and the ST iPhone app. But nothing was quite like the challenge of selling to top management the idea of putting the entire newspaper on the Apple iPad tablet - before the device was even released. To make his case, he glued a 9.7-inch piece of glass to a photo frame in order to assemble what looked like an iPad. He even had a full-colour printout of the iPad desktop stuck on the screen to complete the ...

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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The Straits Times iPad app is out today

The Straits Times iPad app is out today

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