17 Jan '11, 11am

Awards for 'family-friendly' businesses: BETWEEN now and Feb 15, 2011, consumers can vote for their favourite fa...

BETWEEN now and Feb 15, 2011, consumers can vote for their favourite family-friendly business for the inaugural We Welcome Families Awards, which will be held in March this year. Organised by the Businesses for Families Council (BFC), the awards aim to recognise businesses that have gone the extra mile to welcome families as customers through their facilities like family parking lots or kids' play areas, and strategies such as menus for kids and/or seniors. The awards also aim to inspire more businesses to create a family-friendly environment for consumers. 'The market for the family dollar is tremendous. Businesses must recognise the family market potential,' said Mrs Mildred Tan, who is the co-chair of the BFC and the managing director of the Ernst and Young Advisory. Award winners will be determined by a combination of public votes and assessment by the judging panel, w...

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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