19 Jan '11, 1pm

First powerbalance bracelets debunked in Oz, now UK raps VitaminWater over the knuckles for big fat "nutrious" fib

LONDON - BRITAIN'S ad regulator says Vitaminwater has too much sugar to be accurately described as nutritious and has ordered owner Coca-Cola to stop running advertisements carrying the claim. The Advertising Standards Authority says Coca-Cola broke ad rules when it described its popular line of flavoured water products as 'delicious and nutritious', explaining that consumers wouldn't expect a drink marketed as nutritious to have between four and five teaspoons of added sugar. The Coca-Cola Co won't face any further action as long as it doesn't run the ad again. Coca-Cola said on Wednesday that it was disappointed by the ruling. The US soft drinks maker bought Glaceau, Vitaminwater's maker, for US$4.1 billion (S$5.3 billion) in 2007. -- AP

Full article: http://www.straitstimes.com/BreakingNews/World/Story/STIS...

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