20 Jan '11, 2pm

Global tourist industry eyes the 'pink dollar'

Global tourist industry eyes the 'pink dollar'

MADRID: Travel operators trying to shrug off hard times are waking up to the vast potential of gay and lesbian tourism, including the new and burgeoning market for same-sex weddings and honeymoons as more countries allow gay marriage. But industry experts warn that any businesses eyeing the pink dollar, euro, pound or yen need to be welcoming to gays while also avoiding the cliches associated with the community if they want to be taken seriously. "The tourism industry is really opening its eyes and realising that this is a new and emerging market that they need to tap into," said Clark Massad, the European representative of the International Gay and Lesbian Travel Association (IGLTA). "Several years ago, it was considered a niche market and now it is really being considered a segment in and of itself," he told AFP at the FITUR tourism trade fair in Madrid, one of the world...

Full article: http://www.channelnewsasia.com/stories/afp_world_business...

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