24 May '13, 11am

NUS launches new business analytics degree programme

NUS launches new business analytics degree programme

SINGAPORE: The National University of Singapore (NUS) has launched a four-year undergraduate degree programme in business analytics. The aim -- to fill a demand they predict will continue to grow in the years to come. More retailers are turning to Facebook for insights into what consumers want. And using business analytics, they can adjust their marketing campaigns based on real-time feedback. The current problem is the lack of people specifically trained to analyse qualitative and quantitative data, and apply the insights to daily business operations. Assistant Professor Goh Khim Yong from NUS's School of Computing said: "I think on a global basis, as well as on the Singapore market, there's a huge gap in the labour demands that can satisfy the needs in business analytics. So if you talk to many companies I think it's pretty much a fact that companies are finding a lot of...

Full article: http://www.channelnewsasia.com/news/singapore/nus-launche...

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