21 Jan '11, 7am

Online donors rising: Community Chest findings: But with the public becoming more Internet-savvy and well-inform...

Online donors rising: Community Chest findings: But with the public becoming more Internet-savvy and well-inform...

Donations to Community Chest via its website have increased almost three times. -- ST PHOTO DONATIONS to Community Chest via its website have increased almost three times, from about $180,000 in Financial Year (FY) 2007 to about $500,000 in the first three quarters of FY2010. But with the public becoming more Internet-savvy and well-informed, several key initiatives to enhance its e-marketing approach have been launched. In 2010, its website was revamped to make it more user-friendly. The official Community Chest Facebook page was also set up in 2010 to enhance donor engagement. Community Chest also started to provide more updates to its donors via email, to create greater awareness of its fundraising events and causes. Community Chest also found that online donors were more generous today compared to four years ago. The average amount per website donation has seen an incr...

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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