01 Sep '11, 1am

Singapore #Airlines' latest destination: Social media - @STcom

By Karamjit Kaur, Aviation Correspondent Other airlines have done it and now, Singapore Airlines has decided to embrace social media to establish stronger links with its customers. On Monday, it will take over an existing, unofficial SIA Facebook page started by a fan in 2006. The airline will also set up its own account on micro-blogging site Twitter. SIA's spokesman, Mr Nicholas Ionides, told The Straits Times: 'By being on social media, we can reach out to existing and potential customers, converse with them and better understand their needs and aspirations.' On why the airline did not do so earlier, unlike many other carriers such as Qantas and Malaysia Airlines, he said: 'A combination of factors, among them resources and the long-term viability of specific social media platforms, were considerations that we took into account.' Please enable JavaScript to view the com...

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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