24 Jan '11, 10pm

NBC creating sports marketing group after merger: ... the NBC executive behind the "Must See TV" campaign, will

NEW YORK (AP) - John Miller, the NBC executive behind the "Must See TV" campaign, will lead a new group marketing sports programming as part of the network's merger with Comcast. The NBC Sports Agency will work with advertisers and broadcast partners while promoting the combined sports properties of NBC and Comcast. It's modeled after The NBC Agency, which Miller co-founded and led from 1999-2010. NBC Sports chief Dick Ebersol calls Miller "one of the most legendary figures in television promotion and marketing." Earlier this month, the government cleared the way for Comcast, the country's largest cable company, to take over NBC Universal, subject to conditions. Comcast owns 11 regional sports networks, The Golf Channel and Versus.

Full article: http://www.todayonline.com/BreakingNews/EDC110125-0000234...

Tweets

12 group sports that you can play in Singapore!

12 group sports that you can play in Singapore!

timeoutsingapore.com 22 Jan '11, 8am

Although hardly famous for rugby on the international circuit, Singapore has a surprisingly vibrant egg-catching community...

Singapore-Sydney bourse merger gets funding

channelnewsasia.com 24 Jan '11, 9am

SINGAPORE: The Singapore Exchange (SGX) says it has secured long-term financing for the proposed merger with the Australia...

Faux pas? #SLeague clubs have marketing?

todayonline.com 26 Jan '11, 11pm

Singapore - There are 16 days to the big kick-off in the Great Eastern-Yeo's S-League 2011 season. The opening match of th...

Sponsorship pie growth is good news

todayonline.com 26 Jan '11, 10pm

SINGAPORE - Sports sponsorship is increasingly big business here these days. As Singapore's top athletes win more internat...

Helmet safety group awards concussion grants: b...

todayonline.com 22 Jan '11, 10pm

PHOENIX (AP) - The organization that sets safety standards for athletic equipment has awarded nearly $610,000 toward concu...

Two supporters of Singapore sports: It is also ...

todayonline.com 06 Feb '11, 10pm

Neo Bock Cheng, who is on the judging panel, is OCBC senior vice president, head of group transaction banking. Established...

Sports sponsorship hits record S$72m in 2010

Sports sponsorship hits record S$72m in 2010

channelnewsasia.com 25 Jan '11, 1pm

SINGAPORE : The Singapore Sports Council said sports sponsorship in Singapore hit a record S$72 million last year, due in ...