25 Jan '11, 2am

Facebook, Twitter oust Myspace for music fans

CANNES (France) - FACEBOOK and Twitter have ousted Myspace as the hot new spaces for fans to connect with their favourite artists and acts, industry insiders say. They are also providing a major new way to publicise concerts and persuade increasingly youthful fans to buy their music. While 16-24 year-olds prefer to rip and burn CDs without paying for them, twelve-to-fifteen year-olds are the digital natives of today and tomorrow, influential market survey group Forrester's vice-president of research Mark Mulligan told the music industry's annual MIDEM get-together in Cannes. Though a mere 15 per cent of this young group download peer-to-peer music and just 12 per cent buy tracks, 56 per cent listen to music on theirs mobiles and 53 per cent watch videos on the Internet. 'Twelve-to-fifteen-year-olds, who represent the consumers of tomorrow and have grown up with the Interne...

Full article: http://www.straitstimes.com/BreakingNews/TechandScience/S...

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