06 Sep '11, 9am

Cartoon aims to teach kids about money

Cartoon aims to teach kids about money

HONG KONG : It's never too early to start learning about money management, and financial services firm Prudential Corporation Asia is doing just that through its new musical cartoon. The new series, which aims to teach children how to be money-smart, will be shown across seven Asian countries from September 9. Titled "Cha-Ching Money-Smart Kids", the series will premier on the Cartoon Network. The show centres around six friends in a band. Plots evolve around the choices they make, like saving or spending the cash they earn from gigs. The musical also features catchy tunes with a money theme. Before embarking on the venture, Prudential conducted research among young mothers in Asia. "What we discovered was only 13 per cent of mothers with children between the ages of 7 and 12 felt that their kids had the skills that they needed to make smart money management decisions," sa...

Full article: http://www.channelnewsasia.com/stories/eastasia/view/1151...

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