07 Sep '11, 2am

Engaging critics online 'works better', say public relations experts

When animal rights activists inundated Resorts World Sentosa's Facebook page with hundreds of messages calling on it to release its captive dolphins, their tactics were not new. Other organisations have come under fire from detractors using the social networking website, although usually on a much smaller scale. They include World Vision Singapore, an organisation set up to fight poverty and help needy children. Nasty comments have been posted on its Facebook page criticising its work overseas. But spokesman Lynette Lim said the organisation has not had to take any action, because supporters usually come to its rescue when negative comments are posted. 'In fact, this adds credibility to our identity rather than having us justify ourselves in these instances,' she added. Please enable JavaScript to view the comments powered by Disqus. blog comments powered by Disqus

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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