07 Sep '11, 2am

Household.sg – Groceries For Every Household

Household.sg – Groceries For Every Household

Many of us have fond childhood memories of grocery shopping with the family during weekends; I still recall struggling to lug heavy bags of groceries home from the supermarket, as a young boy, just to prove to my parents I was grown up enough to help. It was character-building for sure, but it wasn’t exactly fun. For most people, shopping for household items and groceries is possibly one of the most troublesome, time-consuming and repetitive activities around. But with changing consumer trends and the benefit of technology, some startups are beginning to look at ways of innovating the grocery shopping experience for the better. One of the latest in Singapore to try is Household.sg (www.household.sg ), an online supermarket with a focus on household essentials and groceries. As a concept it’s nothing too new – users basically browse the site, select common household items t...

Full article: http://www.youngupstarts.com/2011/09/07/household-sg-groc...

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