26 Jan '11, 6am

Tim Cook may lack Steve Job's rock-star panache but Apple is in his good (& equally finicky) hands

More than two decades ago, a young Duke University MBA student named Tim Cook carefully drafted a business plan for the next 25 years of his life. He approached the task with the same precise analysis he learnt studying engineering at Auburn University in his native Alabama. He recently rediscovered the plan but realised it had been a worthless guide to his path in life. It said nothing of the need to follow a hunch, as he did in 1998 by quitting a safe corporate job to join Apple, as it teetered on the verge of extinction. It was a move that ultimately saw him last week named de facto leader of the world's second most valuable company . Apple's chief operating officer for the past five years, Mr Cook now has the chance to prove he can succeed Mr Steve Jobs, one of the world's most charismatic business leaders - but one whose faltering health has forced him to step aside. ...

Full article: http://www.todayonline.com/World/EDC110126-0000161/Meet-t...

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