11 Sep '11, 6am

Lenovo attacks consumer market with swanky IdeaPad U300s #Singapore

Lenovo attacks consumer market with swanky IdeaPad U300s #Singapore

The world's third largest PC maker Lenovo is doing a big makeover with its brand as it pushes more aggressively into the consumer space. To achieve this, it is the tech sponsor for Fashion Night Out , a global shopping extravaganza initiative that is in its third year. Showing off their latest IdeaPad U300s Ultrabooks at the glitzy fashion event, Lenovo hopes to increase their brand awareness amongst consumers. Lenovo's Fashion Night Out With brand recognition currently hovering around 12 percent in the US, according to Nick Reynolds, Lenovo's executive director of integrated product communications, Lenovo has much more room to grow as a brand. "We have great engineered products, but it's sad that not that many people know about us," he said. Hence, the big marketing blitz on their new IdeaPad ultrabook, which Lenovo hopes will be a halo product that changes consumer perce...

Full article: http://sg.news.yahoo.com/blogs/techgoondu-techtalk/lenovo...

Tweets

Latest: Lenovo IdeaPad K1 First Look

tech65.org 12 Sep '11, 1am

Lenovo IdeaPad K1, a tablet weighing only 0.74 kg with HD display and dual camera. It also comes with more than 30 preload...

Lenovo Ups the Ante in Brand Marketing: Courtesy of LenovoAnybody following the global technology market would k...

Lenovo Ups the Ante in Brand Marketing: Courtes...

coolinsights.blogspot.com 11 Sep '11, 2pm

Anybody following the global technology market would know how brutal it is. Battles for distribution channels, platform ac...

BLOG \ Scenes from the market with @thestar_rage

BLOG \ Scenes from the market with @thestar_rage

smashpop.net 11 Sep '11, 4pm

Continuing from my previous post on R.age Photowalk to Pudu Market … here are more photos! As we were near to the entrance...

1,000 people at Mercy Relief ceremony remember 9/11 attacks

1,000 people at Mercy Relief ceremony remember ...

straitstimes.com 11 Sep '11, 10am

Some 1,000 people gathered at the Singapore Soka Association headquarters on Sunday morning to remember those who died dur...

Honda's definitely raging: 2012 Civic Hybrid lo...

green.autoblog.com 10 Sep '11, 4pm

This also makes me wonder about consumer reports as much as Honda tho. I glimpsed through this years pass and fails, and i...

Pudu: The Market, The People

Pudu: The Market, The People

smashpop.net 14 Sep '11, 4pm

Previously, on ‘Scenes From The Market ‘… I brought the girls up to 1st floor of the old shop houses and they saw a scene ...