27 Jan '11, 5pm

Budget carriers' business models become more diverse

Budget carriers' business models become more diverse

SINGAPORE : The business models of Asian low cost carriers (LCC) have become more diverse recently. Jetstar is big on codeshare and inter-airline agreements and said its flights will now be available to some customers of airline alliance oneworld. The alliance includes airlines like Qantas, American Airlines, Cathay Pacific, Finnair and Japan Airlines. Passengers on the oneworld frequent flyer programme can now earn mileage rewards on eligible Jetstar flights. This comes as Jetstar, which is not part of the oneworld alliance, is now included in the alliance's regular fare packages. Jetstar chief executive Bruce Buchanan said: "We have found really innovative ways to partner with the airlines and we did that from 2003-04. For us, we treat it as a distributing channel. "For us, it's no different than what we do from selling online or selling through travel agent or ticketing...

Full article: http://www.channelnewsasia.com/stories/marketnews/view/11...

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