15 Sep '11, 4am

Korean firms play catch-up on social media

The Korea Herald/Asia News Network Thursday, Sep 15, 2011 Amid the explosive popularity of mobile computing and new media, a growing number of Korean companies are hitching a ride on the wave of social networking services in one of the world's most wired countries. Facebook, Twitter and MeToday have proved fresh tools for marketing, public relations and recruitment as corporations and advertisers try to reach out to a mass group of consumers in a cost-effective way. The three platforms garnered users at a rapid clip soon after their launch ? Facebook boasts nearly 4 million Korean subscribers, Twitter 3.5 million and Naver-affiliated MeToday 5 million. But many of their corporate strategies lack bilateral communications, experts say, and customers tend to shun businesses that heavily focus on promotion and publicity campaigns for their products. "Even some early adopters c...

Full article: http://www.asiaone.com/News/Latest+News/Science+and+Tech/...

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