28 Jan '11, 6am

Facebook likes your 'Like' so much they are making money of it

NEW YORK - Facebook users who check into a store or click the "like" button for a brand may soon find those actions retransmitted on their friends' pages as a "Sponsored Story" paid for by advertisers. Currently, there is no way for users to decline this feature. Involving users in advertisements without their consent has been a thorny issue for Facebook. Mr Marc Rotenberg, executive director of the Electronic Privacy Information Centre, said in this case the company is making money off a person's name or preferences without their consent. He calls it "subtle and misleading" and says users should object. Twitter already offers advertisers something similar, called "promoted tweets". But these are Twitter posts paid for by advertisers to show up in search results and on top of popular topic lists on the site. Facebook says this lets advertisers promote word-of-mouth recomme...

Full article: http://www.todayonline.com/World/EDC110128-0000188/Facebo...

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