16 Sep '11, 12pm

[Singapore] Digital Style Brings A New Style Of IT Retail

[Singapore] Digital Style Brings A New Style Of IT Retail

Singapore-based IT retail chain Newstead Technologies , better known for its Apple -centered Nübox stores, has launched a brand new concept store that aims to revolutionize the IT buying experience. Digital Style, the company’s first multi-brand electronics store at IT haven Funan DigitaLife Mall , carries an impressive range of consumer electronics products under six different categories: Entertainment & Media, Gaming, Home Computing, Mobile Communications, Office & Professional and Ultra Mobile & Business. Unlike traditional IT retail outlets where consumers browse through products categorized by brands, Digital Style instead groups products from major consumer technology brands by functions and specifications and according to how consumers would use them in its 2647-square feet store. Experiential Retail “With over 13 years of retail experience in Singapore, we recogniz...

Full article: http://www.youngupstarts.com/2011/09/16/singapore-digital...

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